5 Savvy Ways You Can Use Infographics for Marketing
We’ve covered why infographics are a sound investment for your business, but once you’ve rolled them out, how can you make sure they continue to catch eyes across your content?
To start, you can team up with an infographic creator to execute these refreshing infographic ideas.
Package an offer as an infographic
Does every offer need to be advertised with the standard poster and a catchy tagline? With an infographic, the answer is a no.
Hubspot suggests that infographics can break down “interesting things about an offer, like the problems it will solve and the most important information it contains.” This makes your business offers more compelling, to say the least.
For example, you may be running a special sale where a percentage of proceeds goes to a charity. An infographic can inspire customers to go ahead with a purchase by outlining exactly how good work will be done and how their money will be used.
Use an infographic as a product primer
Aside from their marketing potential in promos, infographics can also enliven your everyday product and service descriptions. Visually explaining specifications, features, and uses can be more effective than listing the same in bullet points and catalogs. This approach also works well in product guides. Directions are more easily comprehensible when accompanied by diagrams.
Yet infographics don’t always have to delve into individual products. You can also use them to compare different products or services, making shopping easier for customers.
Transform your landing page with it
The landing page is where your visitors first “land” on your website, typically after clicking on a link from a separate place like Facebook or Google. As such, it’s where you say the most important points about your business.
Go a bit out of the box by presenting all this information as an infographic. An infographic’s format will enable you to package it more colorfully and playfully than a run-of-the-mill webpage layout, making your points more inviting and readable.
Feature it on a blog post
Got an impressive new visual that shares a key story about your business? You don’t have to limit yourself to sharing it as a stand-alone. You can use it to generate content for your other marketing platforms—an opportunity not only to integrate content across channels, but also to deepen it.
For example, you can share an infographic on Facebook, then link it to a separate blog post expounding on its message. As the infographic itself gains mileage through followers who like or share it, it would also bring detail-appreciative people to your blog, enabling you to cultivate two sets of followers.
If you showcase an infographic anywhere on your website, you can also discuss it further on your blog as well as share it on social media.
Even when you’re following this track, you don’t have to post the exact same visual across platforms, as the next tip illustrates.
Tease it on Instagram
Instead of publishing an infographic in its entirety, you can also share it piece by piece on platforms like Instagram. Preview one section and link it to a relevant page on your website. Tease a single striking visual element. Fascinating images, after all, make Instagram run. With such an approach, you can bolster content on this platform for days.
Has this list sparked other ideas? Discuss how you can start conceptualizing infographics with your content creation agency today.