Why Infographics Are a Sound Investment in 2019
Still working on new year’s resolutions for your business? Consider adding hiring infographic design services to your list. In an increasingly visual-centric marketplace, infographics are an easily digestible, topically flexible, and widely shareable tool for making people understand your products and services.
Infographics are easily digestible
Perhaps you want to emphasize the usefulness of a product, and cite numbers backing up that fact. Maybe you want to show how much your business has grown over a year, or compare your services with your competitors.
Infographics are a great way of sharing this information with current and potential customers. While they might be interested in these statistics, they’re less likely to read about them if you posted them in a text-heavy report.
Infographics break down and present information in a visually appealing format, making people want to read what you have to say. They make explanations of numbers easier to digest—and, more importantly, easier to remember. According to HubSpot:
“When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
Infographics are topically flexible
Infographics, however, are great for more than painting numbers. They are also useful for illustrating other kinds of information that benefit customers, like directions for using a product, or instructions on caring for an item. Statistics say that people better understand directions with text and illustrations 323% times better than directions with just text.
Providing such content may now be just as important as using infographics. Experts say that, entering 2019, customers will value building relationships with brands beyond completing a transaction. Through infographics, you can follow up on sales by providing the information customers need to enjoy their purchases, and become the kind of “partner-vendor” that they appreciate.
On that note, infographics can also showcase another kind of metric: client stories and reviews, which can cultivate existing relationships as well as lead to new ones.
Infographics are widely shareable
Easy to read and relate to, infographics are also easily shareable. This makes them a perfect tool for online marketing.
Post an attractive and meaningful infographic on your Facebook or Twitter page, and it can stand out in a feed full of memes, baby photos, and news articles. Once a follower shares your infographic, it can lead any number of people to learn more about your brand.
Aside from reading what you have to say, people can click on the post to get back to your page. Moreover, if you post an infographic with a link to blog post, you can promote your brand not only through social media traction, but through getting people to explore your blog and website as well. HubSpot reports infographics can increase web traffic as much as 12%.
Infographics can also help you learn more about your market as it learns about you. As these images get shared, you can track them to learn more about who’s sharing them, and gain more insight into customers old and new.
Given their value, it’s no wonder that 65% of marketers have been using infographics over the last four years. The new year shouldn’t be any different. Don’t get left behind and let a digital marketing agency start crafting infographics for you.